Must be nine to 11 double-spaced pages in length (not including title and references pages or slides) and formatted according to APA Style
Throughout this course, you have explored all of the elements of a marketing plan. Now it is time to put your marketing plan together for the company you selected for your marketing manager internship.
Part 1 – General Information and Situational Analysis
Section 1 – Company Background
Section 2 – SWOT Analysis (Links to an external site.)
Section 3 – Macro- and Microenvironment
Part 2 – The Marketing Plan
Section 1 – Segmentation, Targeting, and Positioning (STP)
Section 2 – The Marketing Mix
Section 3 – Global and Ethical Considerations, and Conclusion
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