For this discussion, you will research peer-reviewed journal articles on one of the 4Ps – Promotion. Keyword search terms might include the following: Personal selling, advertising, public relations, and sales promotion (contests, coupons, and more…). Once you have selected your peer-reviewed journal articles, post a synopsis of the major points from the research you read.
AT LEAST 5 SCHOLARLY SOURCES
NO FIRST PERSON WRITING
INCORPORATE THE BIBLE
Remember, you cannot repeat any of the sources from previous postings.
Any sources cited must have been published within the last five years, except for the Bible.
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